Google and Mobile Advertising

Recent estimates Gartner maintains that the number of smart phones will see a huge increase in popularity in the near future, 27% growth forecast this year. More and more mobile phones to smart phones, mobile internet market is likely to see tremendous growth in the coming years.

Taking cue, Google recently announced on his blog that the update to implement AdSense for mobile phones section that has publishers to get rid of one form of advertising for all visitors from mobile phones. We forward Mobile AdSense will see two options. One option is to select "All phones and other is to choose" iPhone, and other expensive equipment. "The difference - iPhone and other smartphones users are showing more ads.

Explaining the move, Google will write a blog, "We have done this by introducing a new snippet of JavaScript code that is easily controllable and optimized specifically for mobile devices to reduce the latency is high-end mobile phones. Moreover, this new piece allows participants to choose the size ad common form of AdSense units'.

It is the publishers do not want to place ads on their inspiration visitors? No, says Google. Even if a publisher decides to "All Phones" option, Google will set up the phone and displays more advertising should be one of the smart phones.

Google hopes that users will like the new changes, because it gives them "greater and more important, and the device-optimized mobile ads, which load faster." The way Google is doing it right. Unlike its desktop counterpart, mobile internet, the big present. Visible as possible, showing Google ads allows participants to earn more. By many publishers, wireless Internet segment, which is the trigger point more advertisers to join the creation of an entire ecosystem.

3G is still to come, and the lack of smartphone penetration in India, the news does not affect most of us. But for those who do not have their own iPhone and Blackberry, to complete a little intrusive ads on mobile phones.

Google and Mobile Advertising

Googles Gift to SMB's

Contrary to popular belief in some cases, in a wide range of Internet also market itself to gain more traction. Thus, recently presented a report on how Yahoo was directed to read the focus of Yes! Or. Google, the other option is used to lure small and medium enterprises.

Google AdWords Ad, which is a platform that advertisers can, through the creation of Google ads for the search network and Google now wants more mainstream in India and wants to SMEs using the service in India. Services to small businesses (which has an Internet presence), gave a presentation to over Rs 2500 / - The value of coupons to advertise only disk 1860 266 6622 and register their sites with groups of India platform Ad Words - http: / / adwords.google. CO.IN.

Google - Adwords

How to subscribe to the offer:

1. Dial 1860 266 6622
2. Details Share your work and contact
3. Google AdWords representative of India, will support the preparation of account with 1 month dedicated to help customers manage the campaign.

All this is an initiative of India and put points on the groups that appear to be aggressive in making access to the Indian small and medium-sized businesses to provide them the opportunity to collect samples. AdWords created, and SEM (Search Engine Marketing industry), on their own, and companies like Pinstorm and Communicate2 are 100 + projects that people are merely serving the needs of large enterprises to manage AdWords accounts.

But the smaller players not jumped on the bandwagon just yet AdWords because it involves an understanding of terminology and targeting advertisements and for understanding the Internet and can not be too large and medium sized cities and small towns. This is the very reason, Google is offering this. Google also is a compilation of months handholding long practice with one of the directors to support the clients so the client can begin to self-manage their accounts within a month.

Googles Gift to SMB's

Bye Bye Press Release , Hi Social Media

We have many clients who issued new services with a standard PR-Driven media campaign (press releases, etc.), and trying to enhance the viral marketing component. While the media targets the mainstream media, news sites and the like, we hope to further Digg deposit can hit the viral power of the network. This is a good time to mention that Digg-bait does not replace a press release, simply complements and enhances the (hopefully).

We have seen both success and failure to receive articles Dugg in the past for SEO and other sites to write, but this is the first time I tried to include, in addition to public relations blitz. What we found in our effort to create a process that is very similar to the creation of the actual press release. We know our target audience, we know what they want, we know what is usually their attention, and now I have to rotate and packaging of products of our customers to use them. And how to go about Diggifying something that should not be Diggable;

Trying to Digg normal feature page looks quite rubbish, so we create carefully targeted to blog about this feature and the only "Wow, that's great aspects. Obviously, this will link to the film itself.
Create a title for the Digg submission is a complex project. Digg In other efforts, we found that the title and description pause or a Digg submission. Since only one shot, it's important to be very strategic for the title you use. Some forms, such as how dozens of the most important, while others tend to be very popular - sometimes too popular, they can send spam with the flags.
Digg presentation schedule is also key. Once again, you only have one shot so it is important to make a presentation to control the content of the title and description. If users Digg '8 thGradePimp I used spoons and mangled, worthless title, you're sunk.
Once you finish your strategy started in your content, and submitted it to Digg, you are sadly left on the classic fast-up and wait scenario. Book Diggs come? Wants to bury? Does your server too much attention? Want to dance?

Like everything on advertising, Digg is very fickle and are not infallible, but if you want to be able to get Dugg, and make the first page, can definitely be juicy piece of artillery in the arsenal of public relations.

Since we are only now beginning to experiment with this approach as a tool of public relations, I would like to hear your opinion. Do any of you use social media sites as tools for PR; What success and / or problems you have found a tactic? Can something that tries to use in the future?

Bye Bye Press Release , Hi Social Media