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Wednesday, February 10, 2010

Search Engine Optimization (SEO)

SEO Service Details
Initial Consultation & Keywords

As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.

Content Writing

Submit Express employs professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.

Website Optimization

Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.

Link Development

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions

We may also offer the following services on a case-by-case basis:

• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings

Submission

After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.

Reporting

We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.

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Keep yourself abreast of your web rankings.

You will be able to infer a lot of useful information that can help you modify your online marketing approach if required. If your website exhibits unstable rankings for certain keywords then you must consider increasing your website’s visibility through PPC. This is just to supplement the weak traffic that is generated through organic searches.

At times, you will notice that some of your keywords that were in good position have drop down drastically without any warning. If this should happen to your website and if the condition does not improve for a long time then you can infer that you have got a strong competitor to fight against. A shrewd webmaster will keep a tab on these changes so that they can mend the situation in time to avoid any serious financial damage. If you do not keep track of such crucial changes you will certainly not be able to protect yourself from loss. However, in reality it may not be possible for you to keep track of these changes on daily basis.

You can easily think of many other situations like the above one that can be potentially harmful. So to have a successful website the site rankings should be closely monitored. As a very time sensitive issue, you must get all additional help that you can. SubmitEdge Rank Checking Service will relieve you from the daily anxiety and will keep track of your sites ranking in the famous search engines on your behalf.

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