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Monday, October 12, 2009

Dmoz !!!!

There were soo many discussions about DMOZ, both positive and negative indicators in the forums that if I had a penny for each of them, I could put Bill Gates out of the market.

The fact is that Google still uses DMOZ as a backup source folders and are not changed, it will always be important to get your site listed in its index. Now, despite some other SEO urban legends, you can get top rankings in Google, while not listed in DMOZ - but as a reference if you can get it.

So, how much time you devote to get a link DMOZ?

All it takes about 15 minutes in total and you will be provided.

There are two ways you can submit your site to get listed. The harder way is to find the category your site and enter your site.

The easier way to expand the regional level for your business, where housing. Look for the appropriate category in the region and will present there. It may not be an exact match, but it is a link in DMOZ.

So how strong this context?

I am a former employer who is in business home security. In 2 years, they collect quality links to relevant sites, creating a beautiful theme, related to safety at home, getting the catalog of materials and to do press releases regularly. All these efforts have been awarded the United Nations to Google for their most popular phrases, "home security".

So, 8 months since I put my site on a regional basis by security companies, and 6 months later, they were listed in DMOZ for this category. After 3 days from this list, now they appear on the first page of Google for the term "national security". Moreover, their fragment, not from their meta tag, but DMOZ listing.

Latest tip when showing DMOZ: Always try to submit to a category that has the editor. They are very busy and most noble, trying to send them places quality. That kind and patient and enjoy your getting into DMOZ.

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Friday, October 9, 2009

Google is the King !

Search We all know that today is the synonym group. The main motivation for research and information - or we can say 'information' - the user need this fast, always trust in search engines such as Google to find this time.

Recently, there have been a great eye and crying on the role of the community, tracking, study how it is possible could be the next major event. To learn more about the study of society can be done, but the form it is important to first understand the long-term research and development platform, and then concluded that the best position, and his influence.

We all know that 'search' I mean, the greater the public interest to allow the definition of social studies:

"Social Research, which determines how to apply this method relevant search results based on social interaction of a variety of related or put into use. Factors affecting such a thing might be a common reference, Internet connection, the user's voice, and the the user's opinion, social bookmarking and so on. "

So, if you look at the above definition, it is clear that social research is actually a subset of the entire list of research, which in turn largely affected groups. Therefore, we should not put our problems and social situation in the search of the research, because it is almost the same, on the contrary, let us consider how we like the Twitters and Facebooks the planet's social research methods suggested that the different groups, it? They can also be community facilities for the next big thing search?

Personally, I do not agree with the idea of social research (through the words of another player, such as Twitter or Facebook) to as large as Google. I think it has great potential, and verification of social acceptance of any company or individual, if possible, in the form of social research, and I fully agree. However, in the present circumstances, there is no other players ready to take advantage of its effect for their social, and Google way.

Let us look at the differences between 'search', as we know that in Google and the community 'search', the other by:

Nature of the search

While the general search engines to search for information and classification based on the results of adequate information, and social studies the first place, composite views of the general public (we can not ignore how the information is collected, processed and displayed, in both cases) . It does not require verification of the search engine itself and a variety of information. This is just find a way to configure their own views based on their interactions (both now and in the past, you connect to the internet).

It is true that the nature of such studies is that, in most cases, but the fact and allow the user to his own views, was to assist in this process, but not necessarily, said. If you find that today, as Internet users and get a smart, is that people use search phrases, and even dig in the search results in order to achieve their answers.

The nature of the study is that most people (in some cases may be exceptions to these differences in a number of search, vertical specific events) do not want search engines to provide information on health and B travel search engine to obtain advice and so on. People, when they have developed their own loyalty, that is what you do different brands anyway.

Configure the same search

Will search a social network is different from others? I think it will. Go to a general search to find the answers or options, when it comes to social studies examination.

For example, if someone wants to India, the first task will be to get more information, go to India, always meet the Google search. At this point is not necessarily a look at socially acceptable to India. However, the same people, once they have narrowed her choice, plans, may or may not seek any form of authentication. And verification of the validity of, this is actually a variety of ways, whether you connect to the internet, but not necessarily only through the social survey.

Therefore, I hope that the composition of social research to a large extent the experience, or to purchase, and public research to a large extent, or pre-test before buying.

The size and scope of the search

I think that one of the biggest differences between the existing social studies (to read the social and research networks and public research (pure search engine) is to achieve and quantity were studied in the search engines of any peer social research. In addition to the fact that , the majority of social research is fragmented and limited active users themselves.

As the Panel has considered the country's roughly 80 percent of the total search market, and there is no social network has also found a criticism, but it is still a daunting task, others catch up.

Search collections

One of the main differences in operations research is a long tail. It is widely accepted long-tail concept, it refers to a large number of inspections carried out a unique user, but not often discussed tendency is clearly in the summary tables for research. Also discussed the social search may depend on the user to fill in a relatively weak position compared with the reptiles, automatic indexing hundreds of millions of public research website.

Another reason is that there is very little difference in collection points, inspection Monday on the one hand, public research and the use of a lot of research behavior and the relevant branches of a small part of the user-defined search, and social research, combined with a wide range of data (provided by the , including the restrictions) is a designated user, but very limited data on the behavior of market segments.

These effects are primarily due to research, but also may not have more people never voluntarily agreed to a particular form or the results of the voting machine is based on algorithms.

Impact and measurement

I think if we look at purely from a perspective of the impact of general search criteria and extend the influence of disaster preparedness is far in raising awareness of people who said that the social studies. Having said that, I believe that the community is a very influential study of the impact or create a verification or a vote of confidence, or in cases even had a negative impact. Purely on the basis of measurement and public research much of its measurable return on investment (ROI) is clearly to be followed by comparison and social search.

Now, the differences between the two research questions have been called up, it can be said to a large extent does not deny other people's "group, because it is a social search engine more than anything." Rarely stay in another disk, so that this work. Google Promotion and transformed into a huge user data (including personal information and behavior), social networks, the Internet, a gateway transaction, and e-mail, and possibly the largest advertising network, fortunately or unfortunately, , a large number is expected to a large extent has a "lock and key" social research.

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Expected E commerce This Diwali

Holiday season here again with a bang, as the devil swooping already shopping. If you intend to buy this holiday season? A store offering a Buy 2 Get 2 Free or just look around for better deals for online; An investigation into an online site PayPal payments know how well this holiday season is only producers and vendors and attendees Vipnk but it is!

During a holiday season than the normal 45% this year as more people spend more than what is said and what they have done for Diwali shopping is likely to take years. I am sure they will kill women! Diwali around the average shopkeeper PayPal cost Rs 9836 / - ($ 213 fee will be made for the survey). Brightness data, right? Store cards, checks, household items, health and beauty and entertainment are at the top of the list. The study also indicates that approximately 70% of Indians are looking at this as a groovier time last year.

Some research findings include intimidating, Indians, four Southeast Asian countries savviest when it comes to online shopping. They hope to avoid the shops and the house will have to buy. 75% want to shop online. 75% believe they do because they can get away precious time, 65% to avoid crowds that, while 60% of responders said they use online for a wide range of items shown. Now is right!

Well, to be a problem for the application --

A possible lack of awareness
Need to include facilities for international sites
Technical difficulties, mismanagement, traffic management, etc.
Disruption - an important reason.

Most people do not inconvenience as possible. After some research I personally prefer to go to online store, her mother would not even trust my shopping online mode. Therefore, an additional license number can be increased only inconvenience to users of memory with an additional layer whole. They buy gifts online, you can compare prices and gather information on the Internet now. Rarely will you find some of the retail sector in India prior to online operation selects different forms.

Indians left with a credit card rate, using this type of measurement is probably not very smart. Other hand, Southeast Asia and India, the general manager of PayPal to Shiliashki Mario said, "Many online merchants will prepare for the season and seems promising, as the bill due to increase in India."

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Thursday, October 8, 2009

Google and Mobile Advertising

Recent estimates Gartner maintains that the number of smart phones will see a huge increase in popularity in the near future, 27% growth forecast this year. More and more mobile phones to smart phones, mobile internet market is likely to see tremendous growth in the coming years.

Taking cue, Google recently announced on his blog that the update to implement AdSense for mobile phones section that has publishers to get rid of one form of advertising for all visitors from mobile phones. We forward Mobile AdSense will see two options. One option is to select "All phones and other is to choose" iPhone, and other expensive equipment. "The difference - iPhone and other smartphones users are showing more ads.

Explaining the move, Google will write a blog, "We have done this by introducing a new snippet of JavaScript code that is easily controllable and optimized specifically for mobile devices to reduce the latency is high-end mobile phones. Moreover, this new piece allows participants to choose the size ad common form of AdSense units'.

It is the publishers do not want to place ads on their inspiration visitors? No, says Google. Even if a publisher decides to "All Phones" option, Google will set up the phone and displays more advertising should be one of the smart phones.

Google hopes that users will like the new changes, because it gives them "greater and more important, and the device-optimized mobile ads, which load faster." The way Google is doing it right. Unlike its desktop counterpart, mobile internet, the big present. Visible as possible, showing Google ads allows participants to earn more. By many publishers, wireless Internet segment, which is the trigger point more advertisers to join the creation of an entire ecosystem.

3G is still to come, and the lack of smartphone penetration in India, the news does not affect most of us. But for those who do not have their own iPhone and Blackberry, to complete a little intrusive ads on mobile phones.

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Googles Gift to SMB's

Contrary to popular belief in some cases, in a wide range of Internet also market itself to gain more traction. Thus, recently presented a report on how Yahoo was directed to read the focus of Yes! Or. Google, the other option is used to lure small and medium enterprises.

Google AdWords Ad, which is a platform that advertisers can, through the creation of Google ads for the search network and Google now wants more mainstream in India and wants to SMEs using the service in India. Services to small businesses (which has an Internet presence), gave a presentation to over Rs 2500 / - The value of coupons to advertise only disk 1860 266 6622 and register their sites with groups of India platform Ad Words - http: / / adwords.google. CO.IN.

Google - Adwords

How to subscribe to the offer:

1. Dial 1860 266 6622
2. Details Share your work and contact
3. Google AdWords representative of India, will support the preparation of account with 1 month dedicated to help customers manage the campaign.

All this is an initiative of India and put points on the groups that appear to be aggressive in making access to the Indian small and medium-sized businesses to provide them the opportunity to collect samples. AdWords created, and SEM (Search Engine Marketing industry), on their own, and companies like Pinstorm and Communicate2 are 100 + projects that people are merely serving the needs of large enterprises to manage AdWords accounts.

But the smaller players not jumped on the bandwagon just yet AdWords because it involves an understanding of terminology and targeting advertisements and for understanding the Internet and can not be too large and medium sized cities and small towns. This is the very reason, Google is offering this. Google also is a compilation of months handholding long practice with one of the directors to support the clients so the client can begin to self-manage their accounts within a month.

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Bye Bye Press Release , Hi Social Media

We have many clients who issued new services with a standard PR-Driven media campaign (press releases, etc.), and trying to enhance the viral marketing component. While the media targets the mainstream media, news sites and the like, we hope to further Digg deposit can hit the viral power of the network. This is a good time to mention that Digg-bait does not replace a press release, simply complements and enhances the (hopefully).

We have seen both success and failure to receive articles Dugg in the past for SEO and other sites to write, but this is the first time I tried to include, in addition to public relations blitz. What we found in our effort to create a process that is very similar to the creation of the actual press release. We know our target audience, we know what they want, we know what is usually their attention, and now I have to rotate and packaging of products of our customers to use them. And how to go about Diggifying something that should not be Diggable;

Trying to Digg normal feature page looks quite rubbish, so we create carefully targeted to blog about this feature and the only "Wow, that's great aspects. Obviously, this will link to the film itself.
Create a title for the Digg submission is a complex project. Digg In other efforts, we found that the title and description pause or a Digg submission. Since only one shot, it's important to be very strategic for the title you use. Some forms, such as how dozens of the most important, while others tend to be very popular - sometimes too popular, they can send spam with the flags.
Digg presentation schedule is also key. Once again, you only have one shot so it is important to make a presentation to control the content of the title and description. If users Digg '8 thGradePimp I used spoons and mangled, worthless title, you're sunk.
Once you finish your strategy started in your content, and submitted it to Digg, you are sadly left on the classic fast-up and wait scenario. Book Diggs come? Wants to bury? Does your server too much attention? Want to dance?

Like everything on advertising, Digg is very fickle and are not infallible, but if you want to be able to get Dugg, and make the first page, can definitely be juicy piece of artillery in the arsenal of public relations.

Since we are only now beginning to experiment with this approach as a tool of public relations, I would like to hear your opinion. Do any of you use social media sites as tools for PR; What success and / or problems you have found a tactic? Can something that tries to use in the future?

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Friday, October 2, 2009

Internet Marketing ways

If you look, you will find a new marketing methods of the network, found that all the time from Internet marketing. The commitment of each system to be the best. It may cause some people maybe, but no system is to consider each of the land is a network marketing business people the best. This is good news and bad. The good news is that you do not have to buy every new system that enters the market. The bad news is that we really should follow the system and the system description so that the working methods of the system. Most systems are very simple. You may have to learn the jargon, is small, and how to truly achieve the required steps. This takes time, but time spent learning how to really focus on the niche of income and the "cash cow" words and phrases to facilitate people want to buy your landing page, you will understand, the result is worth worth the effort. Therefore, you should look for the filter when the network marketing through many ways, you know you get a good deal?

1) to improve readability. Although there are a number of provisions, it seems foreign to you, which is very important, can be read without a practical Playboy "Internet Marketing Dictionary" at its disposal the necessary steps in the system. Want a real language, can understand and work.

2) Flexibility. You need a system that can solve your busy life, rather than a yes to your way of life and micro-you to link to you for your laptop rest of his life.

3) can be copied. If you can not duplicate that was learning to make the system of money, then this is not right to have a good system. If you need the technical skills to make your head swim, become frustrated and leave before you can see that the efforts of the profits. If you find a system, these three things, then you can do your job. As a whole system. Learn the language. Follow the instructions, and back in his first season of the bacon. A copy of the advantages of the system is that once you have completed the first spot, you have to do to start producing more profits, and even rinse and repeat. If you are a failure, the survival of businesses, societies poor, strong credit card debt, or bankruptcy,offer first-hand the company to overcome difficulties. As a full-millionaire, established Internet and best selling author, you may be surprised at the end of how many of their start-ups as you a few years ago. For the most advanced to date information on the Internet
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