Bye Bye Press Release , Hi Social Media

We have many clients who issued new services with a standard PR-Driven media campaign (press releases, etc.), and trying to enhance the viral marketing component. While the media targets the mainstream media, news sites and the like, we hope to further Digg deposit can hit the viral power of the network. This is a good time to mention that Digg-bait does not replace a press release, simply complements and enhances the (hopefully).

We have seen both success and failure to receive articles Dugg in the past for SEO and other sites to write, but this is the first time I tried to include, in addition to public relations blitz. What we found in our effort to create a process that is very similar to the creation of the actual press release. We know our target audience, we know what they want, we know what is usually their attention, and now I have to rotate and packaging of products of our customers to use them. And how to go about Diggifying something that should not be Diggable;

Trying to Digg normal feature page looks quite rubbish, so we create carefully targeted to blog about this feature and the only "Wow, that's great aspects. Obviously, this will link to the film itself.
Create a title for the Digg submission is a complex project. Digg In other efforts, we found that the title and description pause or a Digg submission. Since only one shot, it's important to be very strategic for the title you use. Some forms, such as how dozens of the most important, while others tend to be very popular - sometimes too popular, they can send spam with the flags.
Digg presentation schedule is also key. Once again, you only have one shot so it is important to make a presentation to control the content of the title and description. If users Digg '8 thGradePimp I used spoons and mangled, worthless title, you're sunk.
Once you finish your strategy started in your content, and submitted it to Digg, you are sadly left on the classic fast-up and wait scenario. Book Diggs come? Wants to bury? Does your server too much attention? Want to dance?

Like everything on advertising, Digg is very fickle and are not infallible, but if you want to be able to get Dugg, and make the first page, can definitely be juicy piece of artillery in the arsenal of public relations.

Since we are only now beginning to experiment with this approach as a tool of public relations, I would like to hear your opinion. Do any of you use social media sites as tools for PR; What success and / or problems you have found a tactic? Can something that tries to use in the future?

Bye Bye Press Release , Hi Social Media