Recently, there have been a great eye and crying on the role of the community, tracking, study how it is possible could be the next major event. To learn more about the study of society can be done, but the form it is important to first understand the long-term research and development platform, and then concluded that the best position, and his influence.
We all know that 'search' I mean, the greater the public interest to allow the definition of social studies:
"Social Research, which determines how to apply this method relevant search results based on social interaction of a variety of related or put into use. Factors affecting such a thing might be a common reference, Internet connection, the user's voice, and the the user's opinion, social bookmarking and so on. "
So, if you look at the above definition, it is clear that social research is actually a subset of the entire list of research, which in turn largely affected groups. Therefore, we should not put our problems and social situation in the search of the research, because it is almost the same, on the contrary, let us consider how we like the Twitters and Facebooks the planet's social research methods suggested that the different groups, it? They can also be community facilities for the next big thing search?
Personally, I do not agree with the idea of social research (through the words of another player, such as Twitter or Facebook) to as large as Google. I think it has great potential, and verification of social acceptance of any company or individual, if possible, in the form of social research, and I fully agree. However, in the present circumstances, there is no other players ready to take advantage of its effect for their social, and Google way.
Let us look at the differences between 'search', as we know that in Google and the community 'search', the other by:
Nature of the search
While the general search engines to search for information and classification based on the results of adequate information, and social studies the first place, composite views of the general public (we can not ignore how the information is collected, processed and displayed, in both cases) . It does not require verification of the search engine itself and a variety of information. This is just find a way to configure their own views based on their interactions (both now and in the past, you connect to the internet).
It is true that the nature of such studies is that, in most cases, but the fact and allow the user to his own views, was to assist in this process, but not necessarily, said. If you find that today, as Internet users and get a smart, is that people use search phrases, and even dig in the search results in order to achieve their answers.
The nature of the study is that most people (in some cases may be exceptions to these differences in a number of search, vertical specific events) do not want search engines to provide information on health and B travel search engine to obtain advice and so on. People, when they have developed their own loyalty, that is what you do different brands anyway.
Configure the same search
Will search a social network is different from others? I think it will. Go to a general search to find the answers or options, when it comes to social studies examination.
For example, if someone wants to India, the first task will be to get more information, go to India, always meet the Google search. At this point is not necessarily a look at socially acceptable to India. However, the same people, once they have narrowed her choice, plans, may or may not seek any form of authentication. And verification of the validity of, this is actually a variety of ways, whether you connect to the internet, but not necessarily only through the social survey.
Therefore, I hope that the composition of social research to a large extent the experience, or to purchase, and public research to a large extent, or pre-test before buying.
The size and scope of the search
I think that one of the biggest differences between the existing social studies (to read the social and research networks and public research (pure search engine) is to achieve and quantity were studied in the search engines of any peer social research. In addition to the fact that , the majority of social research is fragmented and limited active users themselves.
As the Panel has considered the country's roughly 80 percent of the total search market, and there is no social network has also found a criticism, but it is still a daunting task, others catch up.
Search collections
One of the main differences in operations research is a long tail. It is widely accepted long-tail concept, it refers to a large number of inspections carried out a unique user, but not often discussed tendency is clearly in the summary tables for research. Also discussed the social search may depend on the user to fill in a relatively weak position compared with the reptiles, automatic indexing hundreds of millions of public research website.
Another reason is that there is very little difference in collection points, inspection Monday on the one hand, public research and the use of a lot of research behavior and the relevant branches of a small part of the user-defined search, and social research, combined with a wide range of data (provided by the , including the restrictions) is a designated user, but very limited data on the behavior of market segments.
These effects are primarily due to research, but also may not have more people never voluntarily agreed to a particular form or the results of the voting machine is based on algorithms.
Impact and measurement
I think if we look at purely from a perspective of the impact of general search criteria and extend the influence of disaster preparedness is far in raising awareness of people who said that the social studies. Having said that, I believe that the community is a very influential study of the impact or create a verification or a vote of confidence, or in cases even had a negative impact. Purely on the basis of measurement and public research much of its measurable return on investment (ROI) is clearly to be followed by comparison and social search.
Now, the differences between the two research questions have been called up, it can be said to a large extent does not deny other people's "group, because it is a social search engine more than anything." Rarely stay in another disk, so that this work. Google Promotion and transformed into a huge user data (including personal information and behavior), social networks, the Internet, a gateway transaction, and e-mail, and possibly the largest advertising network, fortunately or unfortunately, , a large number is expected to a large extent has a "lock and key" social research.
